![]() ![]() You hear this sentiment a lot these days, now that movie theaters are in financial trouble. As such, it’s no surprise that cinemas have evolved at a rapid clip, developing from nickelodeons (cheap but highly social venues that showed films in exchange for a nickel) into picture palaces (lavishly decorated, air-conditioned opera houses that showed movies instead of operas) and into the high-tech theaters we frequent today.Īll of these iterations have one thing in common: the underlying conviction that a cinema is not just a place where you can watch movies, but also an integral component of the movie-watching experience itself. ![]() They also have to differentiate themselves from their competitors who are generally showing the same movies. In order to make money, movie theaters must do more than show entertaining movies. ![]()
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